Post by mdshamiul777 on Feb 12, 2024 7:29:55 GMT
The change of corporate image becomes necessary as markets become digitalized and audiences expand, because to achieve increasingly demanding profitability goals it is important to keep the business relevant. Before focusing on why and when an image change is strategically appropriate, let's define “corporate image”. If we simplify the concept, it refers to the global perception that the public has about a certain brand. In general, the corporate image is what helps the brand relate to its niche. The image, in addition, has to be closely linked to the corporate identity. The latter delves into organizational values and culture. Why do brands evolve? The evolution of a brand and image change Photo by freepik . CC0 license. There are various reasons why brands evolve. It should be noted that a brand with a solid corporate image attracts more quality clients . Making the basic formula: more clients, more chances of success.
Understanding the above, if brands do not make a change in their corporate image, strategically, they run the risk of disconnecting from their audience, because brands have to keep pace with the market to maintain their relevance. As we mentioned, the reasons for an image change or rebranding are diverse. It may be due, for example, to a repositioning of the organization or the need to cover new niches. With new Vietnam Email List communication channels with customers and prospects and applied technology , brands also have a need for change. Demonstrating or projecting being at the technological forefront becomes key. An outdated image does not contribute anything to the success of the business . New audiences are searching for transparency and modernity and brands have to address that need. Among other reasons to evolve with a change of image is the renewal of the product or service portfolio. Likewise the use of a new tool such as management software or the implementation of new procedures.
Another very common (and mandatory) occurs when there has been a reputation crisis. The most important thing in this reason for an image change is that it is justified . In no way should it be realized if it is not accompanied by a purpose and strategies to carry it forward. Benefits of corporate image change One of the most significant benefits of a corporate image change is reconnection with the public. The loyal customer will be attracted by the new thing that your usual brand offers and the prospect will discover the brand already renewed. With corporate image changes, brands demonstrate that they strive to remain relevant; This is to demonstrate that they have new values to offer and that they are interested in being at the forefront by and for their clients. By renewing the image you also take a position in the market with respect to the competition. Interaction and curiosity is generated in the environment, which can be beneficial for discovering niches or even generating alliances.
Understanding the above, if brands do not make a change in their corporate image, strategically, they run the risk of disconnecting from their audience, because brands have to keep pace with the market to maintain their relevance. As we mentioned, the reasons for an image change or rebranding are diverse. It may be due, for example, to a repositioning of the organization or the need to cover new niches. With new Vietnam Email List communication channels with customers and prospects and applied technology , brands also have a need for change. Demonstrating or projecting being at the technological forefront becomes key. An outdated image does not contribute anything to the success of the business . New audiences are searching for transparency and modernity and brands have to address that need. Among other reasons to evolve with a change of image is the renewal of the product or service portfolio. Likewise the use of a new tool such as management software or the implementation of new procedures.
Another very common (and mandatory) occurs when there has been a reputation crisis. The most important thing in this reason for an image change is that it is justified . In no way should it be realized if it is not accompanied by a purpose and strategies to carry it forward. Benefits of corporate image change One of the most significant benefits of a corporate image change is reconnection with the public. The loyal customer will be attracted by the new thing that your usual brand offers and the prospect will discover the brand already renewed. With corporate image changes, brands demonstrate that they strive to remain relevant; This is to demonstrate that they have new values to offer and that they are interested in being at the forefront by and for their clients. By renewing the image you also take a position in the market with respect to the competition. Interaction and curiosity is generated in the environment, which can be beneficial for discovering niches or even generating alliances.